St. Valentin · 23 August 2022


Judges recognize ingenuity in design of hybrid diesel-electric combination / Award for Konzept follows receipt earlier in 2022 of Red Dot Design award for STEYR® TERRUS CVT production tractor range / Development work continues on Hybrid Drivetrain Konzept

STEYR® has received a second Red Dot Design award in a row, after the Hybrid Drivetrain Konzept diesel/electric hybrid powertrain, on which the brand’s development team continues to work, was recognised by judges of the 2022 awards for the ingenuity of its design as well as its potential efficiency gains

Judged by a panel of jurors from across the globe, the Red Dot Design Award is one of the world’s largest design competitions, and has become established internationally as one of the most soughtafter marks of quality for good design. Given the diversity of manufactured product design, the Red Dot Design Award is judged across three separate disciplines, with competitions for each of these held annually

While the STEYR Terrus CVT was a previous winner in the Product Design category, which assesses products that are market-ready and manufactured industrially, the STEYR Hybrid Drivetrain Konzept was entered into the Design Concept category, for design concepts and prototypes. As a winner in this class, the Hybrid Drivetrain Konzept will feature in the next edition of the Red Dot Design Yearbook, and be presented in the winners’ area of the ​​website. The award will be given at a ceremony in Singapore, on 27th of September. 

“We are delighted that the hard work of our design and development team has been recognised by this award,” says Christian Huber, Vice President Global Tractor Product Management. 

“The Hybrid Drivetrain Konzept offers enormous potential to for efficiency savings that will benefit both tractor owners and the environment, and while it is a concept study it incorporates features which may find their way into future tractors in across our ranges. Electric drive systems have the potential to power a lightweight, high-horsepower tractor delivering fuel consumption advantages averaging 8%, plus new levels of driving experience and performance in the field and on the road.”​

Notes to editors

For more than 70 years, STEYR has stood for top-notch quality from Austria and has specialised in the manufacture of tractors to the highest standards of quality, superlative comfort and great retained values.. The STEYR model range never fails to impress with its technical innovations and its customer-oriented solutions. This guarantees optimum levels of productivity and economy in the farming, the forestry and the municipal sectors. The STEYR dealership network offers optimum local support to its customers.

STEYR is a brand of CNH Industrial N.V., a leading global manufacturer of investment goods quoted on the New York Stock Exchange(NYSE: CNHI) and on the Mercato Telematico Azionario at the Borsa Italiana (MI: CNHI). You can find further information about CNH Industrial online at
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