St. Valentin · 20 May 2022


iF Design Award jury acknowledges STEYR® flagship tractor range’s blend of form and function / Adds to Product Design category distinction in 2022 Red Dot Design Awards and ‘Excellent Product Design’ category winner in 2022 German Design Awards /

​​Advanced design’s important role in the creation of productive and efficient tractors has been acknowledged again by the granting of an iF Design award for the latest generation 250-300hp STEYR® Terrus CVT range.

First organised in 1953, the iF Design Awards are acknowledged as one of the world’s most prestigious of their type. An independent jury of international design experts meets to determine award-winning designs, based on a set of objective screening standards. The jury grants the iF seal to products recognised as incorporating good design that benefits consumers and raises the profile of the design community.

The new Terrus CVT tractors were launched in 2021, replacing the first-generation models released in 2015. With three models from 250-300hp incorporating standard CVT transmissions, the new Terrus CVT range features a design influenced by STEYR’s ‘avantgarde’ philosophy, focused on new and stylish yet practical and thought-through concepts. Significant areas of the Terrus CVT have been restyled, ranging from the engine bonnet to the operator’s cab interior, to enhance efficiency, comfort and serviceability. As an agricultural business machine, the styling exercises involved in reimagining the Terrus CVT have carefully calculated to blend form with function and create a tractor in which style has purpose and is used to help create a better business tool.

“This latest design award for the new-generation STEYR Terrus CVT is a great recognition of the hard work of CNH Industrial’s design team in creating machines that blend style with product quality, capability, efficiency and sustainability,” says David Wilkie, director of the CNH Industrial Design Centre.

“STEYR has a unique identity, and as the European tractor specialist brand of CNH Industrial has a reputation for style that matches the one it has for quality.”

The award winners have been celebrated on Monday 16 May, 2022, at the iF Design Award Night on the world's largest theatre stage at Friedrichstadt-Palast in Berlin.

Notes to editors

For more than 70 years, STEYR has stood for top-notch quality from Austria and has specialised in the manufacture of tractors to the highest standards of quality, superlative comfort and great retained values.. The STEYR model range never fails to impress with its technical innovations and its customer-oriented solutions. This guarantees optimum levels of productivity and economy in the farming, the forestry and the municipal sectors. The STEYR dealership network offers optimum local support to its customers.

STEYR is a brand of CNH Industrial N.V., a leading global manufacturer of investment goods quoted on the New York Stock Exchange(NYSE: CNHI) and on the Mercato Telematico Azionario at the Borsa Italiana (MI: CNHI). You can find further information about CNH Industrial online at
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