25 August 2020

Florian Gschwandtner relies on STEYR. It drives his farm.

Successful entrepreneur and co-founder of Runtastic, Florian Gschwandtner, knows what’s what. He relies on technology from St. Valentin.

Extremely successful as former CEO of Runtastic, Florian Gschwandtner has shown how to get ahead through hard work, ambition and good strategic decisions. He developed the Runastic smartphone app, since acquired by Adidas, and a significant health and fitness company, together with three partners. Back at home at his family farm, he trusts in a traditional brand - STEYR tractors.
Raised on a farm in Strengberg, Lower Austria, the 37 year old was taught values at a very young age that had a significant influence on his entrepreneurial thinking and behaviour. Although his parents had other plans for him, Florian decided after a five year course in agriculture to study software and technology. There he met his future co-founders, and together they made Runtastic what it is today - one of the most successful start-ups in Austria.

Keeping his feet on the ground.

In spite of his success, Florian Gschwandtner has always kept his feet on the ground, and still has a strong connection to farming and the family farm. Further development of the farm is very important for him, with the priority on new technology that produces maximum benefit.
“We were looking for a tractor that can cover as many roles as possible on the farm, yet is compact in size. The decision was made quickly to get the STEYR 4100 Multi”, says Florian Gschwandtner.
The STEYR Multi is the most innovative tractor in its class. Developed by and with Austrian farmers, it is distinguished by great comfort, versatility and compact design.
“For as long as I can remember, we have used a STEYR tractor on the farm. Quality is important to me and STEYR tractors combine it with good product design. So it was not difficult for me to decide on a STEYR tractor again”, emphasised Florian.

Notes to editors

For more than 70 years, STEYR has stood for top-notch quality from Austria and has specialised in the manufacture of tractors to the highest standards of quality, superlative comfort and great retained values.. The STEYR model range never fails to impress with its technical innovations and its customer-oriented solutions. This guarantees optimum levels of productivity and economy in the farming, the forestry and the municipal sectors. The STEYR dealership network offers optimum local support to its customers.

STEYR is a brand of CNH Industrial N.V., a leading global manufacturer of investment goods quoted on the New York Stock Exchange(NYSE: CNHI) and on the Mercato Telematico Azionario at the Borsa Italiana (MI: CNHI). You can find further information about CNH Industrial online at
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