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St. Valentin · 05 March 2020

STEYR AWARDED “TRACTOR OF THE YEAR” IN SPAIN

Success for STEYR in the Iberian market. First award won with the STEYR 6300 Terrus CVT at FIMA. Recognition of the STEYR quality and innovation.

Only one year after the relaunch of the brand on the Iberian Peninsula, STEYR received its first recognition of quality and innovation in the country. During an award ceremony held at the agricultural fair FIMA, in Zaragoza, the STEYR 6300 Terrus CVT was awarded “Tractor of Spain 2020” in the “Over 200hp” category.

STEYR and Farming Agrícola
Farming Agrícola is the exclusive distributor of STEYR tractors across Spain and Portugal. Taking advantage of over 40 years of experience in the import of premium agricultural machinery, and of a strong distribution network in the region, Farming Agrícola successfully begun the establishment and development of the brand STEYR in the past year.

“Since the beginning Farming Agricola and STEYR share an ambitious vision of developing together in Spain and Portugal. We firmly believe in the brand values, which are perfectly aligned with those of Farming Agrícola. This award makes it even more clear that the brand has a very good reputation among the farmers.” commented Jorge Iglesias, General Manager of Farming Agrícola.

STEYR Terrus CVT – The strongest
The STEYR Terrus CVT includes three models in its range: 6300, 6270 and 6250. All models are meeting the latest EU Stage V emissions standards.

Apart from being the strongest model of the STEYR portfolio, the Terrus CVT was also recognized for its high quality features and technology, allowing higher comfort and productivity. From those features, we can mention the S-Turn II system, which provides a fully-automated and easy-to-perform turns on headlands. An additional option available is the S-Brake trailer braking system which allows to stabilize the tractor and the trailer, especially when road conditions provide a very low grip. A third noticeable feature is the S-Guide RTK+ guidance system, offering a precision of up to 1.5cm.

Alfonso Pérez, Business Manager STEYR Iberia, highlights: “This award is a confirmation of the true potential of the brand in the region. It is an incentive to continue our investments in order to grow further. STEYR is very-well perceived by our customers, from whom we noticed a growing interest and passion for the brand.”


Notes to editors

For more than 70 years, STEYR has stood for top-notch quality from Austria and has specialised in the manufacture of tractors to the highest standards of quality, superlative comfort and great retained values.. The STEYR model range never fails to impress with its technical innovations and its customer-oriented solutions. This guarantees optimum levels of productivity and economy in the farming, the forestry and the municipal sectors. The STEYR dealership network offers optimum local support to its customers.

STEYR is a brand of CNH Industrial N.V., a leading global manufacturer of investment goods quoted on the New York Stock Exchange(NYSE: CNHI) and on the Mercato Telematico Azionario at the Borsa Italiana (MI: CNHI). You can find further information about CNH Industrial online at www.cnhindustrial.com.
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